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Every website visitor seems to be in a race against time.
In fact, 79% of these visitors won’t return to a slow site page. This is why loading speed is crucial and should be prioritized.
Accessing a mobile site that throws roadblocks at you everywhere can be frustrating. The website takes forever to load, finding the item you are searching for takes all the time, the checkout process becomes impossible, and you end up wasting time without anything good coming out of it.
If you’ve ever been there, you understand the need for a sustainable website. Page speed is at the heart of mobile search engine optimization (SEO). Poorly loading site speed affects the mobile user experience and the brand’s bottom line.
A one-second delay can cost up to 20% of conversion, and many companies are missing out on this point. To optimize the mobile experience, companies need to implement quick steps that can result in big wins. Let’s address the importance of meeting society’s mobile site speed needs.
Why Is Mobile Site Speed Important?
The importance of mobile site speed cannot be emphasized enough, especially for the site’s success. Here are some of the reasons why your site should be fast.
Keeps Users Coming Back
Visitors may bear with poor performance once, but what guarantees they’ll keep doing that? No one wants to wait for a page to load for far too long in the online world.
Three or more seconds of loading time will force your site visitors to jump ship.
Reducing the mobile site loading time increases the number of visitors sticking to the site and, therefore, conversion increases. Visitors can’t go back to a page that reminds them of poor performance.
Research shows that 79% of dissatisfied users never return to slow-loading sites. But, these customers will visit a high-performing site repeatedly to save time.
Improves Website SEO Ranking
Google operates with an obsession with speed and considers positive load speed as a crucial ranking factor for every product on the web.
Still, Google emphasizes the adherence to content quality and relevancy besides the urgent need for speed.
Therefore, the web pages of a website must load fast for it to rank high in search engines. Higher Google rankings translate to a shoot in organic traffic which is the backbone for successful businesses online.
Once the customers stop returning to the low-page, low-speed site, there is a high possibility of a loss of revenue.
This applies commonly to eCommerce websites whereby a few seconds of delay results in a decrease of up to 7% conversion.
Any business shouldn’t compromise on the website’s speed to become successful online. Creating a lasting impression on customers is an advantage and needs to be on the list of every website’s priorities.
AdWords Quality Score
Page speed is essential in AdWords Quality score, but unfortunately, many businesses don’t pay attention to this. In that event, they spend money and time creating website pages with low or no conversions.
Your website should pull up quickly when a visitor clicks on your ad to prevent Google crawlers from thinking that your page is not good enough to rank well.
Your quality score increases the faster your page loads. But, on the other hand, a good page speed reduces your ad expense.
This means that the better the speed, the lesser the ad expense, and the better the quality score.
12 Tips on How To Speed Up Mobile Site
While website speed is important, many might find it hard to achieve the desired speeds without the help of a professional. However, we’ve put together 12 tips on how to speed up your site.
1. Evaluate Your Website Speed
First of all, you need to test the speed of your site to be sure of how it performs for the users. If your mobile site speed is perfect, there is no need to worry.
But If the site is slow and loads for longer than you thought, know that both Google and your target audience think it isn’t good enough. This means that you are already losing traffic to the website.
It would be best if you took action immediately after you notice that your site is performing poorly to ensure that no visitor doesn’t slip off your website.
Improving your site performance increases the number of visitors that sticks to your page and therefore increases the conversion rate.
2. Keep the Web Design Simple
A website design matters a lot when it comes to loading speed. So instead of having a complicated yet slower website, reduce the weight and make it simple, to the point, and helpful.
Heavier websites are slower in most cases and may compromise the user experience and impact your brand negatively in the end.
Society wants something lighter and straightforward with an intelligible design that loads faster on mobile devices.
3. Perfect Your Mobile Search Engine Optimization
Page speed is paramount in mobile SEO and should alert web admins who still have poorly performing mobile sites.
In addition, the Google mobile-first index uses mobile sites as the basis for search listings and rankings. This motivates website owners to perfect the speed on their sites to help rank well on the Google mobile-first index.
4. Combine Files Where You Can
5. Organize the Java Scripts and the Cascading Style Sheets
CSS and JS have positive or negative effects on your website speed performance. JS mainly gives your website animation and interactivity, which enriches the user experience.
But, content should always come first, particularly for mobile site users who view your site actively.
Let your java script come after CSS to allow your pages to load speedily. CSS prevents Flash of Unstyled Content (FOUC) when your page content shows up without style info.
6. Minimize the Redirects
When a visitor clicks on a link without a document, the server has to go straight to the mother page to retrieve the document. If you have many redirects, the server has to visit the mother page on each file on your website.
This process can take a few more seconds before the page in question loads up, and the user will be nowhere to be found.
So reduce your redirects and do away with the unnecessary ones. This gives your website less work to do, so the faster it will run.
7. Use Fewer or Compressed Images
While good Images play a crucial role in any website, including the SEO benefits, too many of them can be counterproductive.
Web admins might think many images on a site aren’t a big deal, but they slow down the site.
Images are demanding and occupy a lot of space on the website. The solution here is to keep down the images. Still, you can decide to compress the images by reducing their sizes without compromising their quality.
Compression of images will reduce the amount of time a site takes to load. Similarly, search engine bots will crawl to index your site faster than before.
8. Use Browser Caching
Browser caching is one of the methods for site speed optimization that has a practical impact. A site loads while fetching resources and loading all the page elements before taking the coding infrastructure and HTML5.
This process happens when every visitor is on your site and takes a lot of effort and time.
Browser caching keeps a record of the already loaded resources, so they don’t reload anymore in the future. So when someone lands on your page again, logos, videos, and images won’t reload again.
9. Minimize the Space of Your Site’s HTML Code
The space that HTML code takes on your site contributes a lot to the site’s loading speed.
To increase the speed, minify the site’s code script. HTML minification means reducing or removing the unneeded and unwanted code, thus improving the page speed.
Generally, minifying HTML means formatting the code, fixing the code, shortening the code when possible, or removing unused bits of code.
You can later remove the extra line breaks and spaces manually or through the help of an automated tool.
10. Minimize Website Response Time
We’ve discussed keeping your code clean and in order, but the site’s loading speed doesn’t solely depend on that. Your web-server response time is also a significant factor.
If the web server takes time to capture data from your customers’ browsers, your website speed will also be slow. On top of that, memory starvation or slow database queries can affect your website’s loading speed.
Focus on reducing the web server response time to 200ms and below. First, you need to analyze how the website performs and then use the data to fix the existing performance barriers.
Then, if the need arises, configure the web server or change it completely.
If you confirm that the host server is the issue, switch to another hosting provider. Move to a server that guarantees better site speed for maximum performance.
For example, consider a host with an extensive network of servers globally to allow faster distribution of content and faster page speed.
You can also reduce the resources your web pages require to boost performance.
11. Keep Check-In and Checkout Processes Short
Brands fail by making the sign-up and checkout steps too lengthy on their websites. To speed up the site, cut the sign-up process short and include just a few steps.
The codes you do away with, in this case, lighten the page, making browsing easy and faster.
The checkout process should also be simple and short. Please keep a record of your returning customers’ details, including their past purchases, to make the process easier for them next time.
Make the customers’ experience better by implementing online payment methods like Google pay which only take a few steps.
12. Minimize Use of Custom Fonts
Custom fonts are great because they make your website look fantastic. But keep them at a minimum and use JS and CSS instead.
Avoid using them where possible, and if you must, limit their use to the vital areas of your site, such as headings.
Top Web Hosting Providers To Speed Up Your Site
Here are the top hosting providers that will come in handy to increase your website speed.
Bluehost hosting gets you all set with a personal or business website for a few bucks monthly. This web hosting provider is ideal for mobile site performance because:
- They offer regular follow-ups to ensure your mobile site speed is on check
- They have excellent DEO tools and analytics to track site speed and search rankings
- 24/7 customer support is available.
- It is a user-friendly
- It is affordable with a monthly plan as low as 3 dollars alongside other pocket-friendly options.
- Bluehost offers various plans you can subscribe to depending on your needs and preferences.
- You’ll also take home a secure socket layer (certificate) free of charge.
FatCow hosting is a popular web hosting provider offering various plans to suit the different mobile site web hosting needs. It is best because:
- Users don’t need to break the bank as the plans are pocket friendly
- Tailored to meet all the web hosting needs for small and mid-sized business owners, including mobile websites.
- 24/7 customer assistance
- The plans are affordable with shared hosting and domain names.
- It is a user-friendly platform
- A free SSL certificate
FatCow offers other services, such as marketing, email, and eCommerce.
Please choose a plan at InMotion hosting and let them adjust your website depending on your needs as you expand your business.
- The web hosting provider is reliable with a good track record.
- The web hosting provider incorporates the Smart Routing™ tech to keep your website up and live at all times.
- Malware protection
- Free SSL
- Every plan comes with a free website builder for easier website creation
As We Wrap Up
Are you looking for a sustainable website for your personal or business needs? Or perhaps you want to speed up your eCommerce website loading speed? Check out for reviews for the best web hosting companies today.
Do in-depth research to help you pick the best there is. Don’t forget to take note of the hosting factors that may affect your mobile site loading speed and Google search rankings.